Associate Vice President of Marketing

Posted: July 1, 2024

POSITION SUMMARY

The Associate Vice President of Marketing will develop and execute comprehensive marketing strategies for the Jewish Federation, including external communications, advertising, promotions, media relations, major events, and donor communications. This role involves collaborating with the Manager of Measurement and Impact to advise on pricing, channel management, and customer preferences. The incumbent will provide strategic marketing insights to the Executive Team, cultivate relationships with donors and board members, and lead major marketing projects with input from the volunteer Marketing Committee. 

ESSENTIAL JOB FUNCTIONS

Job Responsibilities/Essential Job Functions

  • Lead a team of marketing professionals and external vendors to design, plan and execute all external marketing materials for the organization, including (but not limited to) print advertising, digital advertising, organic and paid social media, events, channel advertising and promotions, website, email and other areas of communications.  
  • Serve as the primary substantive and technical editor for all marketing materials. 
  • Direct supervision of members of the marketing team. 
  • Create an annual marketing plan and budget for the department, keeping budget in check and finding ways to improve efficiency and effectiveness within this budget. Advise other departments on their marketing budgets. Help to create marketing plans for each department, supporting the strategic plan and Executive Team goals and objectives with these plans. 
  • Collaborate with the Director of Community Relations by writing and editing media relations materials. Coordinate with the CEO, senior leadership, Director of Community Relations and Director of Jewish Community Security to project an appropriate image for the organization in earned media by helping to find the right spokespeople for specific topics. 
  • Serve as an internal expert on customer interests and preferences, working with departments across the organization to ensure that services, programs and events target the appropriate audiences and move these target audiences through the “marketing funnel” towards greater engagement, giving and brand advocacy. 
  • Set marketing goals and objectives, designing and using quantitative and qualitative marketing metrics to gauge success and to improve marketing over time. Develop marketing best practices based on measured results. 
  • Serve as steward of the brand and brand standards, regularly educating staff and certain external stakeholders such as board and core partner agencies on brand positioning, messaging and visual identity. 
  • Create content marketing strategy, guiding creation of materials that highlight the organization’s impact. 
  • Contribute to the overall growth of the organization by managing direct response marketing efforts and emergency campaigns and by working with Financial Resource Development, Planning and Impact, and Engagement and Collaboration departments to meet marketing goals for engagement, fundraising and service delivery. 
  • Develop and regularly maintain crisis communication plan with consult from senior leadership, Security Director and the Director of Community Relations. 
  • Stay up to date with the latest technology, best practices, marketing innovation and channels in order to recommend adoption or abandonment. 
  • Write first drafts of key communications for the CEO and chair of the board as needed. 
  • Periodically attend marketing conferences and educational programs; serve as the primary connection to the marketing departments of Jewish Federations of North America, other Jewish Federations, and beneficiary Jewish agencies and synagogues in greater Pittsburgh. 

QUALIFICATIONS

  • Advanced degree in business or marketing, or equivalent work experience; MBA preferred. 
  • 10+ years of progressively increasing job experience in marketing and media relations including management of a team. 
  • Extensive knowledge of the Jewish community, Israel and/or the landscape of Jewish communal life. 
  • Prefer experience in the nonprofit setting. 
  • Expert knowledge of promotions and marketing communications; some knowledge of product, pricing and channel management. 
  • Expert knowledge of marketing technologies, metrics and measurement, including prior experience with digital marketing tools and marketing automation, with a preference for knowledge of account-based marketing, product-based marketing and/or account-based experience. 
  • Advanced capabilities in writing and editing. 
  • Advanced knowledge of brand strategy and development. 
  • Prior experience in budgeting, including knowledge of cost build-ups in promotional channels and preferably direct response marketing. 
  • Expert knowledge of spreadsheets and advanced knowledge of Microsoft Office suite of products. 

COMPENSATION

This position has a competitive hiring range of $110,000 to $150,000 a year to commensurate with experience.

The Jewish Federation of Greater Pittsburgh offers people friendly environment, including:

  • Excellent health care and retirement benefits
  • Generous time off
  • Hybrid work arrangement

TO APPLY

Qualified individuals may apply by sending cover letter and resume to Human Resources at employment@jfedpgh.org.

STATEMENT OF EEO AND INCLUSION

The Jewish Federation of Pittsburgh is an equal opportunity employer and will not discriminate against any applicant on the basis of race, color, national origin, age, religion, disability status, gender, sexual orientation, gender identity, marital status, or any genetic information.

Inclusion of people of all abilities is a core value of Jewish Pittsburgh. For accommodations for disabilities in the application or interviewing process, please contact us at employment@jfedpgh.org.

2000 Technology Drive Pittsburgh, PA 15219

Posted By

Jewish Federation of Greater Pittsburgh

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